Christie Lawler: “When the door closes, turn around and kick down the wall”
An Interview With Phil La Duke

“I am built of sheer will, determination, and tenacity. When faced with an obstacle, I find a way over, around, or through it. What gives me the greatest hope for the future is that people are surrounding each other with care and support in so many ways. The humanity that emerges from shared adversity is very inspiring to me. And I want to be one of those people who looks for a way to build and help others while we all face this constant stream of uncertainty.”

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"Take every opportunity to build your skill set for your career."
Holding Down the Fort podcast

Listen in as Jen Amos from the Holding Down the Fort podcast interviews Christie Lawler about her career advice to other military spouses.

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INTERVIEW WITH CHRISTIE LAWLER OF CJL CONSULTiNG

“The Coronavirus has decimated the hospitality industry and as a service provider, it has hit us hard as well. In just one week, our clients were all shuttered and we had to pivot our business model to stay afloat while we wait to come to other side of the crisis. I often joke that we are dealing in the currency of good will toward others as our sole revenue stream. That is not a stretch to describe our situation.”

READ THE FULL INTERVIEW HERE

Christie Lawler - Supporting Women in the Beverage Industry

Listen in as Robert interviews Christie Lawler about her remarkable personal story and the charitable organization she started to help women in the hospitality industry who have been the victims of abuse.  You will be inspired by Christie’s commitment!

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Branding & Marketing with Christie Lawler

Christie Lawler, Founder and Owner of CJL CONSULTiNG, shares her expertise in the hospitality and restaurant industry during these difficult times. She provides sound tips for the reopening process in this insightful discussion.

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Sexual Abuse in the Workplace ft. Christie Lawler

Christie Lawler founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. She is also proud to serve as a CORE Ambassador as well as an advisory board member for “The Bar” with Datassential. CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

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The Secret to Landing Top Clients in Any Industry

On this week’s episode of Humanize Your Workplace, we are joined by Christie Lawler. She founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf, Drive Shack and Flagship Restaurant Group. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.

We chat about:
*how “bad bosses” can help you grow and learn
* the secret to landing top clients
* how to create memorable experiences and build relationships at work

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Wonder Woman in Business, Christie Lawler

As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for national restaurant and entertainment chains.She has worked in multiple aspects of national beverage sales and marketing and before this, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. The WITI Group inow boasts more than 60 female volunteers around the U.S. who are all at the top of their companies in national accounts on both the operator and supplier sides. The WITI Conference is the only invitation-only, female-only, exclusively non-profit conference in the hospitality industry. We come together for several days in the heart of Sonoma to empower each other, build friendships and raise money for CORE (Children of Restaurant Employees) and The WITI Group.

CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

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Christie Lawler of CJL CONSULTiNG: “How We Plan To Rebuild in the Post COVID Economy”
An Interview With Charlie Katz

I think it already has changed everything. Not because we are wearing masks and gloves and washing our hands until our skin dries out…. But because we all genuinely care about our neighbors, colleagues and communities. I think as a global society, we have learned so much about each other and that our differences are not insurmountable mountains. Kindness and patience and understanding have come to the forefront. I hope we will be forever changed not because of what we survived, but how we survived it!

READ THE FULL INTERVIEW HERE

What is One Important Thing You Need When Starting Your Business?

So, my biggest piece of advice to new business creators out there is to trust yourself and actually listen to the positive things people are telling you about yourself instead of only focusing on your worries or intimidations. I have always found that every time I reach a hard choice – jump or walk back – jumping has been the most amazing and scary decision. I advise people to trust themselves, because the challenge is there because it is a challenge you should accept. I chose to swing and fly without a net. It is the most exhilarating and terrifying choice I have ever made. And I would do it again tomorrow. It taught me more about myself and my capacity to learn and create than any other decision I’ve made in my career.

How 66 Business Leaders are Turning the Pandemic Downturn Into an Opportunity
By Grant Schreiber | May 7, 2020

We are a niche marketing agency that serves the restaurant, hotel and entertainment chains across the US. We are choosing to expand our services and products with a new book series, a weekly webinar series and a new program we are calling The Chef’s Table – nutrition-focused recipes and menus for the healthcare industry. It offers celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietitian.
Christie Lawler. Founder of CJL CONSULTiNG

We are Better When We Support One Another

Founded in 2018, The WITI Group is a nonprofit organization that focuses on building and empowering women in the hospitality industry through networking, mentoring and financial and emotional support. The WITI Group is the philanthropic arm of my marketing agency, CJL CONSULTiNG. The cornerstone of the company is that we’re all better when we support each other and that is mirrored into the outreach and empowerment efforts of The WITI Group.

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How 66 Business Leaders are Turning the Pandemic Downturn Into an Opportunity
By Grant Schreiber | May 7, 2020

We are a niche marketing agency that serves the restaurant, hotel and entertainment chains across the US. We are choosing to expand our services and products with a new book series, a weekly webinar series and a new program we are calling The Chef’s Table – nutrition-focused recipes and menus for the healthcare industry. It offers celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietitian.
Christie Lawler. Founder of CJL CONSULTiNG

12 Entrepreneurs Explain How They Use Their Podcast For Business

I launched our podcast (Lawler Out Loud: Mixing up the Mainstream) last year with a weekly episode that focuses on the varied and fascinating journeys that our industry leaders have taken in their career journeys. We use our podcast as a visibility platform for our company and our philanthropic arm, as well as for the people we interview and to promote new clients as a value-add for their companies. We also place a heavy focus on the positivity that leaders have found in overcoming troubling times. That was our format prior to COVID, but now we also add a focus on how our interviewees are handling this crisis.

31 INSPIRING BUSINESS RESPONSES TO COVID-19

CJL Consulting: Niche Marketing for Restaurant, Hotel and Entertainment Chains

We are working on solutions to provide nutrition-focused recipes and menus to the healthcare industry across the U.S.” 

Impact: Drop in revenue
Strategy: Pivot focus towards nutrition and charity
Contribution: Free webinars, money donations to vulnerable kitchen, restaurant, and bar staff
Advice: Think outside the box, engage team members as leaders to generate solutions

Focus on nutrition is not in the conversation enough these days. People who are healthy are less likely to develop severe symptoms and it was Hippocrates, the father of medicine himself, who is quoted as saying that medicine should be our food and food should be our medicine. Encourage everyone you know, staff members included, to begin paying more attention towards health in general, two key factors of which include exercise and nutrition.

How to craft the perfect branding strategy for your small business

I also think Christie has some awesome, actionable advice, particularly when she suggests you start by thinking about what you consider when looking for services and products that are similar to what your business will offer. This is relevant to every business, but if you started your business because you couldn’t find a product or service that met your needs, then this is particularly apposite.

“My top piece of advice for small businesses who cannot afford to hire a marketing strategist or company, is to focus on their core brand. To ask themselves, ‘Who they are as a company and as an owner.’ And ‘what is important to the owner as a consumer when searching for similar services?’”

‘Focus on that top priority and build the entire strategy and mission around it. The company may not find itself as a fit for everyone, but it will find loyal customers who are like-minded and see value in the same proposition. This takes the shape of community involvement or charitable giving and volunteerism. Whatever the key touch point of the owner in starting the business may be, that is the selling aspect.”

– Christie Lawler

23 Small Business Pivots During COVID-19
How are you pivoting your business model?
By: Deborah Sweeney

Working on solutions to provide nutrition-focused recipes to the healthcare industry.

“My company is pivoting right now. We are a niche marketing agency that serves the restaurant, hotel, and entertainment chains across the United States. In just one week, our clients were all shuttered.

We had to pivot our business model to stay afloat while we wait to come to other side of the crisis. Now, we offer weekly educational webinars to support our industry as one of our pivots. We are also working on solutions to provide nutrition-focused recipes and menus to the healthcare industry across the country. Additionally, we are offering celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietician. Those menus are currently being created. We are optimistic!” — Christie Lawler, Founder and Owner, CJL CONSULTiNG

 
 
 
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Marketing. Support. Transparency.

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