I also think Christie has some awesome, actionable advice, particularly when she suggests you start by thinking about what you consider when looking for services and products that are similar to what your business will offer. This is relevant to every business, but if you started your business because you couldn’t find a product or service that met your needs, then this is particularly apposite.
“My top piece of advice for small businesses who cannot afford to hire a marketing strategist or company, is to focus on their core brand. To ask themselves, ‘Who they are as a company and as an owner.’ And ‘what is important to the owner as a consumer when searching for similar services?’”
‘Focus on that top priority and build the entire strategy and mission around it. The company may not find itself as a fit for everyone, but it will find loyal customers who are like-minded and see value in the same proposition. This takes the shape of community involvement or charitable giving and volunteerism. Whatever the key touch point of the owner in starting the business may be, that is the selling aspect.”
– Christie Lawler