Christie Lawler of CJL CONSULTiNG:
Five Ways To Develop More ‘Grit’
An interview with Fotis Georgiadis

Trust yourself — You are the only person you have to live with and please for your entire life. Don’t do yourself a disservice by allowing your perceptions of how others perceive you stop you from going after what you want.

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Christie Lawler and Allie Pratt Talk JAB MiXOLOGY And More

Our first interview about JAB MiXOLOGY! These are exciting times as we branch out into the CPG arena with our line of infusion jars. Tune in to hear about the genesis of CJL CONSULTiNG and JAB MiXOLOGY as well as how each side of the company supports The WITI Group.

LISTEN TO THE INTERVIEW

Female Disruptors: How Christie Lawler of CJL CONSULTiNG Is Shaking Up How To Support and Empower Women
An interview with Jason Hartman

“Know your purpose.” As an entrepreneur, I often hear this advice to the tune of: “what is your why?” or “what is your impact?” I wouldn’t have left the corporate world with all of its perks and cushy salary packages and benefits if I was lacking a purpose, a desire to be impactful or my own personal “why.” The reason that I decided to finally trust myself and fly without a net by creating my own vision for my career was because I knew I could serve a greater purpose. Turns out, I get so much joy from empowering others. I love the feeling I get when I know I have made a positive impact. So that is my “why.” Giving to others is the reason I fly out of bed in the morning excited to see what the day will bring. And in the time of COVID, this is also what sustains me when everything I’ve known seems shaky and fragile.

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5 Steps We Must Take To Truly Create An Inclusive, Representative, and Equitable Society
An interview with Jason Hartman

“I am an eternal optimist, although I refer to myself as a realistic optimist. So I am optimistic that the current issues we face culturally will be resolved, but I know it is not something that will go away overnight as it has taken centuries to build this state of affairs. I believe in the core decency of humanity and that as soon as one’s eyes are opened to the pain of another person that we find motivation to help solve the problems. My hope is that as we are speaking openly about the issues with each other, we will find a positive path to fix the challenges together. I have been asking a lot of questions to gain a better understanding of how I can be a part of the solution.”

READ THE FULL INTERVIEW HERE

Empowerment Culture in the Time of COVID-19

Episode 159 of Cool Culture Corner

Hospitality Consultant, Christie Lawler, joins us to discuss culture building during the furloughs, layoffs, and constant uncertainty of a pandemic. Leadership is always critical but it is the key ingredient to survival today.

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Christie Lawler: “When the door closes, turn around and kick down the wall”
An Interview With Phil La Duke

“I am built of sheer will, determination, and tenacity. When faced with an obstacle, I find a way over, around, or through it. What gives me the greatest hope for the future is that people are surrounding each other with care and support in so many ways. The humanity that emerges from shared adversity is very inspiring to me. And I want to be one of those people who looks for a way to build and help others while we all face this constant stream of uncertainty.”

READ THE FULL INTERVIEW HERE

Business UNusual: Christie Lawler, CJL CONSULTiNG

Christie’s company CJL CONSULTiNG is in the niche market of marketing food and beverage for restaurants and the hospitality industry. When COVID-19 almost shut down her clients, Christie asked herself – what can I do to REALLY help my clients. She came up with some great solutions and her go-giving is already yielding results for her business. Not only that but her foundation is working with the most vulnerable people in the restaurant industry to help them exit abusive situations.

Tune in to find out what a “breastaurant” is, what innovative things people in the food and beverage industry are doing, and how helping your clients is a growth strategy.

Find the female founded whiskey brand here: brennewhisky.com/our-story

WATCH THE EPISODE HERE

Crafting A Marketing Plan For Your Business With Christie Lawler

Christie Lawler, Founder and Owner of CJL CONSULTiNG, shares her expertise in the field of marketing. From understanding the consumer to empowering the workforce, expert marketing has multiple facets to help grow a successful business.

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Foodies & Health Experts Share Their Favorite Watermelon Smoothie Recipes

Summer Refresher (non-alcoholic):

  • 5 chunks fresh watermelon
  • 1 cup Greek yogurt
  • 1 Tbsp honey
  • 1 cup frozen strawberries

Summer Refresher:

  • 5 chunks fresh watermelon
  • 1 cup Greek yogurt
  • 1 Tbsp honey
  • 1 cup frozen strawberries
  • 2 oz Melon Rum

READ THE FULL RECIPE HERE

When and How to Report Sexual Harassment at Work

Keep in mind that your report could help someone else

…Prior to starting her career in marketing, Christie Lawler, the founder and owner of CJL CONSULTiNG—a niche marketing agency that serves restaurants, hotels and entertainment chains across the U.S.—was sexually assaulted at several jobs where she worked as a bartender and server. “I had always chalked up the sexual harassment to just part of the business when I was working in those roles, so I never stood up for myself,” she tells Lifehacker. “My advice to others is to not take that route. Silence allows the abuse to continue.”

… “Every person deserves an environment where they feel safe and valued,” she says. “Chances are, if your employer doesn’t protect you, you are not alone. This kind of systemic mistreatment won’t stop until it comes to light.”

CLICK TO READ THE FULL ARTICLE

INTERVIEW WITH CHRISTIE LAWLER OF CJL CONSULTING

The Coronavirus has decimated the hospitality industry and as a service provider, it has hit us hard as well. In just one week, our clients were all shuttered and we had to pivot our business model to stay afloat while we wait to come to other side of the crisis. I often joke that we are dealing in the currency of good will toward others as our sole revenue stream. That is not a stretch to describe our situation…

READ THE FULL INTERVIEW HERE

"Take every opportunity to build your skillset for your career."

Christie Lawler is the Founder and Owner of CJL CONSULTiNG LLC, a marketing consulting firm offering a full suite of marketing, branding, sales strategy and training services for local, national and global companies. Christie is soon to be a published author and speaks nationally on the topics of marketing, cultural development strategies and branding.

In 2018, Christie launched her philanthropic arm – The WITI Group. This allows Christie to dedicate her time to fulfilling her true purpose of building the next generation of female leaders, both through her company and charity. Her foundation is supported by the annual WITI Conference which she created to be the only non-profit, invitation-only and female-only empowerment conference in the hospitality industry.

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Christie Lawler - Supporting Women in the Beverage Industry

Listen in as Robert interviews Christie Lawler about her remarkable personal story and the charitable organization she started to help women in the hospitality industry who have been the victims of abuse.  You will be inspired by Christie’s commitment!

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Branding & Marketing with Christie Lawler

Christie Lawler, Founder and Owner of CJL CONSULTiNG, shares her expertise in the hospitality and restaurant industry during these difficult times. She provides sound tips for the reopening process in this insightful discussion.

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Wonder Woman in Business, Christie Lawler

As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for national restaurant and entertainment chains.She has worked in multiple aspects of national beverage sales and marketing and before this, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. The WITI Group inow boasts more than 60 female volunteers around the U.S. who are all at the top of their companies in national accounts on both the operator and supplier sides. The WITI Conference is the only invitation-only, female-only, exclusively non-profit conference in the hospitality industry. We come together for several days in the heart of Sonoma to empower each other, build friendships and raise money for CORE (Children of Restaurant Employees) and The WITI Group.

CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

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The Secret to Landing Top Clients in Any Industry

On this week’s episode of Humanize Your Workplace, we are joined by Christie Lawler. She founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf, Drive Shack and Flagship Restaurant Group. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.

We chat about:
*how “bad bosses” can help you grow and learn
* the secret to landing top clients
* how to create memorable experiences and build relationships at work

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Sexual Abuse in the Workplace ft. Christie Lawler

Christie Lawler founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.

In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. She is also proud to serve as a CORE Ambassador as well as an advisory board member for “The Bar” with Datassential. CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

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Christie Lawler of CJL CONSULTiNG: “How We Plan To Rebuild in the Post COVID Economy”
An Interview With Charlie Katz

I think it already has changed everything. Not because we are wearing masks and gloves and washing our hands until our skin dries out…. But because we all genuinely care about our neighbors, colleagues and communities. I think as a global society, we have learned so much about each other and that our differences are not insurmountable mountains. Kindness and patience and understanding have come to the forefront. I hope we will be forever changed not because of what we survived, but how we survived it!

READ THE FULL INTERVIEW HERE

What is One Important Thing You Need When Starting Your Business?

So, my biggest piece of advice to new business creators out there is to trust yourself and actually listen to the positive things people are telling you about yourself instead of only focusing on your worries or intimidations. I have always found that every time I reach a hard choice – jump or walk back – jumping has been the most amazing and scary decision. I advise people to trust themselves, because the challenge is there because it is a challenge you should accept. I chose to swing and fly without a net. It is the most exhilarating and terrifying choice I have ever made. And I would do it again tomorrow. It taught me more about myself and my capacity to learn and create than any other decision I’ve made in my career.

How 66 Business Leaders are Turning the Pandemic Downturn Into an Opportunity
By Grant Schreiber | May 7, 2020

We are a niche marketing agency that serves the restaurant, hotel and entertainment chains across the US. We are choosing to expand our services and products with a new book series, a weekly webinar series and a new program we are calling The Chef’s Table – nutrition-focused recipes and menus for the healthcare industry. It offers celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietitian.
Christie Lawler. Founder of CJL CONSULTiNG

We are Better When We Support One Another

Founded in 2018, The WITI Group is a nonprofit organization that focuses on building and empowering women in the hospitality industry through networking, mentoring and financial and emotional support. The WITI Group is the philanthropic arm of my marketing agency, CJL CONSULTiNG. The cornerstone of the company is that we’re all better when we support each other and that is mirrored into the outreach and empowerment efforts of The WITI Group.

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How 66 Business Leaders are Turning the Pandemic Downturn Into an Opportunity
By Grant Schreiber | May 7, 2020

We are a niche marketing agency that serves the restaurant, hotel and entertainment chains across the US. We are choosing to expand our services and products with a new book series, a weekly webinar series and a new program we are calling The Chef’s Table – nutrition-focused recipes and menus for the healthcare industry. It offers celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietitian.
Christie Lawler. Founder of CJL CONSULTiNG

12 Entrepreneurs Explain How They Use Their Podcast For Business

I launched our podcast (Lawler Out Loud: Mixing up the Mainstream) last year with a weekly episode that focuses on the varied and fascinating journeys that our industry leaders have taken in their career journeys. We use our podcast as a visibility platform for our company and our philanthropic arm, as well as for the people we interview and to promote new clients as a value-add for their companies. We also place a heavy focus on the positivity that leaders have found in overcoming troubling times. That was our format prior to COVID, but now we also add a focus on how our interviewees are handling this crisis.

31 INSPIRING BUSINESS RESPONSES TO COVID-19

CJL Consulting: Niche Marketing for Restaurant, Hotel and Entertainment Chains

We are working on solutions to provide nutrition-focused recipes and menus to the healthcare industry across the U.S.” 

Impact: Drop in revenue
Strategy: Pivot focus towards nutrition and charity
Contribution: Free webinars, money donations to vulnerable kitchen, restaurant, and bar staff
Advice: Think outside the box, engage team members as leaders to generate solutions

Focus on nutrition is not in the conversation enough these days. People who are healthy are less likely to develop severe symptoms and it was Hippocrates, the father of medicine himself, who is quoted as saying that medicine should be our food and food should be our medicine. Encourage everyone you know, staff members included, to begin paying more attention towards health in general, two key factors of which include exercise and nutrition.

How to craft the perfect branding strategy for your small business

I also think Christie has some awesome, actionable advice, particularly when she suggests you start by thinking about what you consider when looking for services and products that are similar to what your business will offer. This is relevant to every business, but if you started your business because you couldn’t find a product or service that met your needs, then this is particularly apposite.

“My top piece of advice for small businesses who cannot afford to hire a marketing strategist or company, is to focus on their core brand. To ask themselves, ‘Who they are as a company and as an owner.’ And ‘what is important to the owner as a consumer when searching for similar services?’”

‘Focus on that top priority and build the entire strategy and mission around it. The company may not find itself as a fit for everyone, but it will find loyal customers who are like-minded and see value in the same proposition. This takes the shape of community involvement or charitable giving and volunteerism. Whatever the key touch point of the owner in starting the business may be, that is the selling aspect.”

– Christie Lawler

23 Small Business Pivots During COVID-19
How are you pivoting your business model?
By: Deborah Sweeney

Working on solutions to provide nutrition-focused recipes to the healthcare industry.

“My company is pivoting right now. We are a niche marketing agency that serves the restaurant, hotel, and entertainment chains across the United States. In just one week, our clients were all shuttered.

We had to pivot our business model to stay afloat while we wait to come to other side of the crisis. Now, we offer weekly educational webinars to support our industry as one of our pivots. We are also working on solutions to provide nutrition-focused recipes and menus to the healthcare industry across the country. Additionally, we are offering celebrity-chef curated food and beverage packages and menus that are customizable to the needs of each facility or dietician. Those menus are currently being created. We are optimistic!” — Christie Lawler, Founder and Owner, CJL CONSULTiNG

 
 
 
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