A Certified Woman-Owned, Full-Service Agency.

All the Value. Zero Fluff.


Our Mission

Our Promise

We build relationships and partnerships first and foremost.

Our goal is to make you look good!

About Us

We work with everyone. Truly. Everyone. From ideation to development to placement and follow-up. We handle every step of your process with the same care you would give to your business.

We come from the perspective that nothing is impossible. All great efforts require one of two things to make it from a big idea into reality… time or money. Luckily, we offer our clients extra time for a very reasonable investment.

We bring award-winning design, photography, mixology and ideation to the table without the high costs usually incurred.

As a company with its genesis in third-party agency practice and supplier-side challenges, we are a different approach to the way of doing business. We provide complete transparency on our billing. From fund collection to expenditures to project funding – it’s all on the balance sheet.

Our Clients & Projects Include…

Client & Partner Recommendations

In this Beverage business, finding a relationship based upon real trust is a rarity. Often there is little time to establish a relationship where the trust can be tested in order to discover the true strength of said trust. I’m honored to say that I’ve had the blessing of having that very relationship with Christie. She embodies the core characteristics of an amazing professional, leader and more importantly a friend. My relationship with Christie is one that’s built on integrity, honesty and trust.

Her integrity is unmatched as she will always do what’s right and never compromise. Her honesty is only one of the many pillars that guide her. The trust is one that I now know could have stated the moment I met her. Taking those core components and adding creativity, operational execution, financial prowess and of course superior networking and connections…. she’s not only unbeatable but irreplaceable.

Nick ArenasDelaware North

It’s rare that you come across standout talent like Christie. I’ve had the pleasure of working with Christie for many years, collaborating on several beverage brand pairing programs under DTD. As a dedicated and knowledgeable senior sales and marketing executive and an all-around great person, I know that she will be a beneficial addition to any beverage branding effort.

Diane SvehlakDress the Drink

I have known Christie Lawler in a professional capacity for over 15 years. In those years, there is no one more hard working , knowledgeable, and dedicated to their brand. Christie is about building relationships with her clients and will work day and night to champion her product and keep her clients happy. As President of House of Blues and Cheeseburger in Paradise, I knew Christie was only a phone call away from taking care of any of our needs.

Deb EybersIgnite Restaurant Group (Former COO)

I have had the pleasure of working with Christie in many professional disciplines throughout the adult beverage industry. Her passion and drive for her business and clients is 2nd to none. She is dedicated and consistently thinks outside of the box. Her creativity allows her to win over the competition and excel her business, as well as the client’s business. She is a results generator in all aspects. Even though we’ve represented competitive brands in various fashions in our careers, I can always count on Christie as both a colleague and friend.

Beth BorkoskyAmerican Beverage Marketers

Christie Lawler is a pleasure to work with! She approaches every project with a contagious enthusiasm from beginning to end. I can always count on her to keep me updated of any developments and on the rare occasion that an issue arises, she is always prepared with solutions. Christie’s pride of ownership shows in every detail of her work.

Nichelle RitterThe Food Hall Co.

How often do you meet a person who is a force of nature, an unstoppable person, who also has an unparalleled understanding of a complex, oddly integrated industry, has great instincts, produces remarkable results, and is committed to the full development of every human being?

John PullisWischermann Partners, Inc.

Christie is a true professional. In all my dealings with her, she was creative and added incredible value. She is a first-rate person, a top-notch marketer and a go-getter. Christie can help any organization to elevate their program.

Ken RuffBeam Suntory

Christie’s attention to her accounts puts her at the top of her field. She was intuitive to our business needs and while we knew she had goals to meet on her end, she found a way to make our business needs her priority in both sales and marketing efforts. She always found a way to make our goals with her brands realistic and attainable while not sacrificing account service. She has built a great relationship with us as a vendor/partner.

Peter HegeleBubba’s 33

Marketing. Support. Transparency.

Connect With Us
On Facebook @thewitigroup
On Instagram @witigroup and @The_WITI_Group
On LinkedIn Christie-J-Lawler
A Proud Member of the U.S. Women’s Chamber of Commerce and Certified Woman-Owned Small Business