Meet Our Dream Team


  Sara – VP of Sales                   Jeremy – Mixology & Culinary            Christie – Founder & Owner           Charles – Dir. of Accounts & PR              Erin – Graphic Design

Christie J. Lawler

Founder & Owner

“Wake up every day with something to be excited about.”

Christie founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf, Drive Shack and Flagship Restaurant Group. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.

Prior to the re-brand of CJL CONSULTiNG in 2017, Christie was consulting with AREAS, Smokey Bones and Shula’s after spending seven years serving as the National Accounts Manager for both Sidney Frank Importing Company and Lavazza. After managing more than 200 accounts across the U.S., she was excited to bring her knowledge of the sales side full circle to help her company’s clients drive their beverage strategy forward.

Before entering the world of sales, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband. Upon moving back to the U.S. in 2004, Christie got her first taste of national accounts beverage marketing while creating training and beverage programs for HMSHost, Consolidated Restaurant Operations, Outback Steakhouse and House of Blues.

In 2018, Christie discovered her deepest purpose so far as she developed the charitable side of her company founding The WITI Group, a 501(c)(3) foundation focused on supporting and helping the women of the hospitality industry. She is also proud to serve as a CORE Ambassador.

CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business and Christie serves as an advisory board member for Datassential’s “The Bar,” she’s a member of the U.S. Women’s Chamber of Commerce and volunteers with the Women’s Business Center of Houston.

Christie also speaks publicly on corporate culture strategy, marketing, branding and sales strategy. You can catch Christie’s next speaking engagement “The Fringe Benefit” on March 31st in Las Vegas during Nightclub & Bar 2020. Contact us if you would like Christie to speak to your team.

Read Christie’s story and listen to her interview with Susan Freeman on the Freeman Means Business Podcast here.

Sara Cavanaugh

Vice President of Sales

“A life dedicated to learning is a life well-lived.”

Sara has created a career and network that has led her to the top of her field. In her 30 years of experience in the food and beverage industry, Sara has become known for her expertise in multiple areas. And as a published author of eight books on the basics of wine varietals, she really knows her wine.

Sara’s career in national accounts started as the Corporate Beverage Director for Morton’s The Steakhouse where she obtained her Certified Sommelier, Certified Specialist of Wine and Advanced Mixologist certifications. She also mentored over 100 managers through the Introductory Sommelier Exam and consistently won Wine Spectator Wine List awards at all locations.

Relocating to Dallas, Sara took on the role of Senior Manager of Beverage Marketing with Brinker International. Tasked with creating and evolving the craft beer program, Sara dove into the program by earning her Certified Cicerone designation. She led the team to develop and execute a new craft beer program including expanding to 12 taps in each Chili’s location. No small feat considering the footprint of the Chili’s brand!

Charting a new course with new opportunities, Sara then went on to serve as the Beverage Director for Fogo de Chão adding a more global approach to her repertoire of skills. Sara is always up to the challenge of learning something new, taking a new path and embracing the future. And with this technology in her hands, she is pleased to bring this experience to Wake Up Wine and CJL CONSULTiNG.

Charles C. Watson

Director of Accounts & PR

“Challenges are simply opportunities to create solutions.”

Charles started his career in the restaurant industry as a bartender for Texas Roadhouse. He quickly moved into the bar management role and was also made Training Coordinator. After some quick success in his first quarter as Training Coordinator, which included revamping the training system, he was offered a management job at another location. Charles had tremendous success in his first year as a front of house manager boasting low labor and turnover percentages and increases in guest counts while maintaining a consistent liquor cost. His time as Training Coordinator helped him revitalize the location’s training regimen and that, along with his knowledge of everything food and beverage, gave him the opportunity to accept the promotion to kitchen manager.

Charles’ tenacity and work ethic continued to propel his career forward as he settled into the new position of head kitchen manager. Becoming an expert at every position and day to day operations, he helped his restaurant become a training center for management and a test store for potential new menu items. As part of his responsibilities, Charles implemented a detailed training system for new Texas Roadhouse managers. During his tenure, Charles’ location soared to become the #1 restaurant in the system of 450+ stores in ESF scores. As the ESF is designed to spontaneously check the restaurant from top to bottom in all things: service, food quality, sanitation, operations, training and record keeping, this is one of his proudest accomplishments.

Throughout the past six years, in addition to his day job, Charles was part of the behind-the-scenes team running the Vibe and The Flavor Experience conferences. Charles helped celebrity mixologists by training and overseeing hotel staff and bartenders in batch creation, garnishes, bar set-up, and brand placement. During the events he constantly rotated to preemptively analyze potential problems and worked to keep the events running smoothly.

Charles is outgoing, ambitious and hungry to continually develop his knowledge within the industry. He loves meeting new people and is quick to spark up a conversation with a stranger. He is excited to see what the future holds for him and CJL CONSULTING.

Jeremy J. Parsons

Mixology & Culinary Development

“Toast life every chance you get!”

In 2008 and 2009, Jeremy and Christie worked together to entirely revamp the beverage program at House of Blues, traveling together for six weeks training all Foundation Room bartenders on molecular mixology and the new beverage program. Today, they work together in a strategic partnership to help grow each other’s companies.

Jeremy is the founder of two successful international F&B businesses. The first, “Cocktails The Fluid Experience,” involves shaking up cool cocktails and promoting brand awareness with events that pop up anywhere across the country, from swanky restaurants to your local street festival. The second, “Invite Catering,” is a full-service catering company bringing the perfect food and drink pairings to special events and parties. Parsons has also created beverage programs and consulted for many notable clients including The House of Blues, Foundation Room, and Wynn Casinos.  Parsons has the longest resume of brand ambassadorships and product launches in Canada and now brings his recipes, tips and expertise to home-kitchens with his newest cook book, “Invite: Cocktails, Canapés & Company.”  This book is the ultimate home entertaining guide filled with Jeremy’s fan favorites that he has made for exclusive event parties across North America and the Caribbean.  Jeremy is Canada’s top culinary mixologist and a main stay of morning shows nationally.

Jeremy is a regular contributor on TV shows, magazines, newspapers and blogs and is one of the most sought after home entertaining experts because of his vast knowledge of food and drink as well as his experience from running thousands of events over his career. His critically acclaimed co-authored book “Cold Tea At Three” features many of his best entertaining tips and cocktail recipes. His second book, “Invite: Cocktails, Canapés & Company” is now available via Amazon and Williams Sonoma. In the past he was featured in the role of “Entertaining Guru” on CH Morning Live as well as “Come Dine With Me Canada.”

Jeremy has worked with numerous restaurants and bars and brings his unique culinary style to every recipe that lands on a plate or gets poured into a glass that continue to wow audiences and clients alike. His innovation and creativity makes him a leader in culinary mixology and one of the most dynamic personalities in the industry.

Erin Boxberger

Graphic Artist & Designer

“Passion and creativity drive life forward.”

Erin is more than a designer, she is a world-class athlete and brilliant young mind. She has been working as a freelance artist since 2013 and is currently training with the United States Rowing Team, vying for a spot on the 2020 Olympic team to compete in Tokyo.

Erin joined CJL CONSULTiNG in 2018 to work on projects for Buffalo Wings & Rings, The WITI Group and The WITI Conference. She recently graduated with a double major from the University of Notre Dame. When she’s not on the water with her team or sitting behind a computer designing gorgeous artwork, Erin spends her free time reading and enjoys writing about her experiences in training and in life.

Training since 2014 has allowed Erin the unique experience of connecting with a wide range of people interested in rowing and in the pursuits of Olympic athletes. Erin is passionate about graphic design, marketing and branding and enjoys working with clients who share her excitement in tapping into this highly skilled talent pool.

Erin’s work with CJL CONSULTiNG allows her the flexibility to focus on her career development outside of her rigorous training schedule. She has made a huge impact on CJL CONSULTiNG providing brilliant work on short deadlines. Erin’s talent flourishes in her projects and she enjoys working with Christie and CJL CONSULTiNG because the company is passionate about the projects they pitch and that energy and care makes her contributions fun to bring to fruition.

Marketing. Support. Transparency.

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On LinkedIn CJL CONSULTiNG LLC and The WITI Group
A Proud Member of the U.S. Women’s Chamber of Commerce and a Certified Woman-Owned Small Business